Where beauty meets purpose.
PROPOSAL VERSION 1.1SEO & Website Performance Retainer
Dear Catrina,
We’ll review how CremationHelps.ca is performing, identify barriers to purchases and inquiries, and make agreed improvements based on business priorities and available data.
Month one can be used to establish baseline figures, review existing tracking, and gather priorities. Subsequent months combine performance review, one focused page or customer journey, and agreed website updates.
One coordinated monthly allowance. We agree on the priorities and use the available time where it can be most useful.
Review available performance metrics and technical search health: crawlability, indexing, sitemap, canonical URLs, redirects, and broken links. Identify relevant Search Console actions and Squarespace SEO metadata corrections. Straightforward fixes are prioritized within the included update allowance.
Investigate one priority page or journey each month, selected using business priorities and the tracking review. Identify likely barriers and recommend specific changes to help visitors understand their options and take the next step.
Complete up to one hour of agreed, straightforward corrections, such as metadata, internal links, redirects, or small copy and call-to-action changes. Check completed changes on the live site.
Updates may include work such as a copy of a landing page for A/B testing, using an existing page layout. Landing-page copy and changes will be provided primarily by KASAMA, your marketing team. No major design changes involving custom code or new sections are included.
A landing-page task uses the same monthly allowance at the expense of other listed activities. Displaced work will wait until the following month and be prioritized within that month’s allowance. This option does not add a separate landing-page or testing allowance.
During monthly reviews, we use available Google Analytics, Squarespace Analytics, and Google Search Console data to track the goals below. Measurement depends on account access, existing tracking configuration, and available data.
Track completed orders, revenue and conversion rates.
Monitor product views, checkout starts and drop-offs.
Track confirmed form submissions and phone-link clicks where configured.
Monitor organic search impressions, clicks and click-through rates (depending on Google Search Console access and available data).
Compare purchase and inquiry rates by landing page, traffic source and device.
These areas are addressed progressively within the monthly allowance as priorities and data guide the work. They form part of the recurring service; three separate comprehensive audits are not included in addition to the monthly work.
Review crawlability, indexing, sitemap, canonical URLs, redirects, broken links, and relevant structured data.
Review the homepage, immediate-need and planning-ahead journeys, and representative product pages. Assess headings, metadata, package information, calls to action, and internal links. Identify content or navigation issues that could make the next step unclear.
Review Search Console, Google Analytics, and Squarespace Analytics. Validate available product, checkout, purchase, and inquiry tracking; establish baseline figures; and investigate reported funnel drop-offs by landing page and traffic source where data permits.
Performance and tracking review, one focused page or customer journey, and agreed updates within the monthly allowance.
Estimate basis: $100/hour × 4.99 hours per month. The up-to-one-hour update allowance is included within this total.
Subtotal $499.00
HST at 13% $64.87
Monthly total (CAD) $563.87
Access to existing Search Console, Google Analytics, and Squarespace accounts will be provided. Tracking work includes reviewing and validating the existing setup, plus a small configuration allowance within the monthly service. Custom event development and complex tracking repairs are outside scope.
The monthly retainer is paid in advance before that month’s work begins.
The quoted fee changes only if the client increases the agreed scope. Any additional work, scope, or charges will be discussed and approved in writing before that work proceeds or additional charges are incurred.
Review priorities, progress, and the suitability of the retainer after six months.
The retainer may be cancelled with one month’s written notice.
Confirm the scope, arrange account access, and identify the business priorities for the first month’s baseline review.